What is the average hat size for men?

The average men's hat size in the UK is 59 cm, typically a size Large. Measuring your head ensures the most accurate fit.

How do I measure my head for a hat?

Use a soft tape measure and measure around your head just above the ears and across the forehead. Keep the tape level and snug to determine your size in centimetres.

A flat cap is a rounded cap with a small stiff brim at the front, traditionally associated with British heritage style.

What is the difference between a fedora and a trilby?

A fedora typically has a wider brim and softer shape, while a trilby features a shorter brim and a taller crown, offering a sleeker silhouette.

Can a felt hat get wet?

Felt hats are naturally water-resistant but should not be exposed to heavy rain for extended periods. Allow them to dry naturally at room temperature.

Do you offer in-store collection?

Yes, orders can be collected from our London, Cambridge, or Oxford stores within 3-5 working days.

How to choose the right hat for your face shape

February 18, 2026

Choosing the right hat for your face shape can enhance your overall appearance and complement your features, helping to create balance and proportion. Finding the perfect hat online can sometimes feel daunting, but this guide will help you navigate our many styles with confidence.

Oval Face
An oval face shape is considered the most versatile, and most hat styles tend to suit it well. Try to avoid hats that overly elongate your face or cover too much of your forehead. Balanced styles with moderate brims and crown heights tend to work beautifully.

Round Face
To create the illusion of length and add angles to a round face, choose hats with taller crowns and structured or wider brims, such as fedoras or trilbies. Styles with sharper lines can help add definition. Avoid hats with rounded or overly floppy shapes, as they can emphasise the natural roundness of your face.

Square Face
Soften the angles of a square face by opting for hats with rounded crowns and softer curves. Floppy hats, bowlers, cloches, or styles with slouchy or asymmetrical shapes can be particularly flattering. Avoid hats with sharp angles or very flat brims that may accentuate the squareness of your jawline.

Heart-Shaped Face
Hats that balance the width of the forehead and soften the prominence of the chin work well for heart-shaped faces. Medium-brim styles, such as fedoras with a moderate crown height, are often ideal. Avoid very wide brims or high crowns that may exaggerate the width of the forehead.

Rectangular Face
Wide-brimmed hats with lower crowns are ideal for longer or rectangular face shapes, as they help add width and visually shorten the face. Broader styles, sun hats, and designs with detailing on the sides can work particularly well. Avoid tall or narrow hats that elongate the face further.

Most importantly, choose a hat that suits your personality and individual style. At Laird, we firmly believe that confidence is the only thing truly needed to wear a hat well.

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