EST. 2009
Since 2009, Laird Hatters has crafted luxury headwear from workshops and stores across London, Oxford, and Cambridge.
Pop in and visit us for expert advice, style guidance and to discover the range in person. For those further afield, we ship our hats and caps worldwide.
We also offer a bespoke cap and white label production and a repair service. For any enquiries please get in touch here.
Meet the Team
A hat is only ever as considered as the hands that made it.
Dani
Office Manager
The first point of contact for every enquiry, guiding each customer with the same attention given to every hat leaving the workshop.
admin@lairdhatters.com
Steve
Warehouse Manager
Oversees the fulfilment of customer orders, shipments worldwide, stock control and shop replenishments.
Loreta
Production Manager
Leads the production scheduling, quality control, training, daily manufacturing and customer repair services.
Alex & Zofia
Co-Founders
The two behind the Laird brand. Responsible for the brand's creative vision and strategic direction.
The Making of a Laird Cap
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No. 01 - Sample and test
Every new style is tested against our existing lines for durability and finish before it enters production.
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No. 02 - Sort and assess
Fabric arrives at our Hertfordshire workshop, where it is sorted and matched to style and season.
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No. 03 - Cut by hand
Panels are chalked and cut by hand — never laser-cut — giving each piece its own individual character.
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No. 04 - Sew and press
Sewn on traditional machinery, finished by hand. Every seam is pressed for a structured, lasting shape.
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No. 05 - Label
Bespoke pieces receive a second, specialised label alongside the standard Laird mark.
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No. 06 - Steam and block
Set on our custom oak shaping blocks and steamed at a precise temperature to set the form.
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No. 07 - Tack
Returned to our seamstresses for specialist tacking, securing the fabric tight to the brim.
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No. 08 - The copper stud
Our signature detail, hand-set with a handheld press onto every cap and select hats.
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No. 09 - Final check and pack
Inspected once more, then wrapped in branded tissue and packed for its journey to you.
Sourced with Intent
At Laird, we have always worked with a small number of trusted mills and suppliers across Britain — supporting mills that have woven for generations and supported their local communities.
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Tweed
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Loden
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Cashmere
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Wool
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Fur Felt
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Cotton
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Linen
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Leather
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Toquilla Straw
The Laird Copper Stud
The small details matter
Our first store had a stock of leftover copper piping. Rather than let it go to waste, we worked it into the identity of the brand — hand pressed on every cap and select hats ever since. The same line now runs across the shelving detail in every Laird store and even onto our Laird hat pins.
A few things people ask
Do you offer bespoke hats?
Yes. Bespoke sits at the heart of what we do, and there's very little we won't consider — from a particular cloth to a personal detail that makes a piece entirely your own. The best starting point is a conversation: reach out via our contact page, and we'll take it from there.
Where are Laird hats made?
Every Laird hat is hand finished at our workshop in Hertfordshire, England.
Are Laird hats cut by machine or by hand?
By hand. Every panel is chalked out and cut using traditional techniques, not laser-cutting.
Where does Laird source its fabric from?
We source tweed, cotton, leather, linen, denim, cashmere, toquilla straw and wool from mills and suppliers across Poland, Italy, France and Scotland, alongside small British suppliers.
What is the copper stud on Laird caps?
Our signature detail, hand-set on every cap and select hats — originating from a stock of copper piping at our first store. The same aesthetic now runs across our store shelving and Laird pins, and has won a design award.
