Cool hats and great quality.
🇬🇧 Handmade in England · Built to last a lifetime · Repaired by us, whenever you need
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Every piece leaves our Hertfordshire workshop shaped by hand, finished with care, and built from materials chosen to age well. We don't make hats for a season. We make them for decades.
Should yours ever need attention — a re-block, a new lining, a restored brim — our workshop is here. A Laird hat is not a purchase. It is the beginning of something you keep.
Looking for something unique? Our bespoke service creates a hat tailored exclusively to you.
Overall rating: 4.9 / 5 from 1037 reviews.
Cool hats and great quality.
Carl B. 5/5 Verified
Somebody at our church has a lovely fedora so finding your shop in Cambridge was a bonus and the one I've bought I'm pleased with and will wear it in Belgium next week
Chris S. 5/5 Verified
Fantastic fit and great service in the shop, can’t wait till my next visit to London
Steve C. 5/5 Verified
Very good quality hat for fall walks in Canada. Particularly enjoyed it over Thanksgiving weekend. P.s., should have had it stretched a little more. May stretch on its own or will try to find someone to stretch it. Very good value for money. A classic.
Beth M. 4/5 Verified
Me personally, I love hats. They only one berry that I possess is black. Wanted to add some colour and found this light blue one, which is one of my favourite colours. It’s very warm too.
Moira W. 5/5 Verified
Wonderful shop, great customer service. I adore my “London” hat
Charlene B. 5/5 Verified
This is the hat I have been wanting for ages. I met one of your customers in Hitchin wearing this hat in a rust colour. I was taken by the shape...perfect! So I visited the Cambridge shop. I had excellent service from the very helpful and knowledgeable saleswoman. All round...very pleased! Thankyou
Michael P. 5/5 Verified
Got lots of compliments from people. I am absolutely loving it.
Francis A. 5/5 Verified
Love it
Aaron B. 5/5 Verified
Beautiful quality and fit. I'm looking forward to wearing and taking to Cape Verde in January 2027 😍
G G. 5/5 Verified
Absolutely love my new Alfred cashmere suede fedora in midnight blue!! I owned a couple of great country hats already and was after something a bit more elegant, sophisticated and flexible to enhance my wardrobe . Having done some research I wasn’t sure whether a fedora or trilby might look & feel better on so visited the Jermyn St branch to try some hats and seek some advice. From the moment I stepped into the store I couldn’t have had a better shopping experience. Mercedes & Amber were so welcoming, knowledgeable, informative, patient, pleasant to spend time with, & most of all just lovely people. These Lovely Ladies of Laird are retail goddesses and an absolute asset to the company🤩 I returned the next day to buy a Shelby Bakerboy cap and have been wearing one or the other of my new Laird hats ever since Both fit perfectly, are very comfortable on & look great Thanks so much Mercedes & Amber!!🙏🏽🙏🏽🙏🏽🤠🤠
Tev A. 5/5 Verified
What can I say, from the moment I put the hat on, I was in love with it. The style, the fit and the colour everything I had been looking for. And thanks to the very experienced young lady that assisted me I now have the perfect hat.
Lisa S. 5/5 Verified
From start to finish the thing that stood out most was the customer service from this Company, what service used to be but has been forgotten over the years. Polite, informative and so willing to get things right for you. The hats were well made, exactly as advertised and they even stretched one free of charge. Exceptional. Well done all.
Margaret B. 5/5 Verified
Absolutly briljant! I love the style and the service
Mattias R. 5/5 Verified
Love my hat! Can’t wait to get another! The Jermyn Street experience was fantastic ! Mercedes is the quintessential sales person! Passionate, knowledgeable, articulate! Extraordinary
Giorgio F. 5/5 Verified
Fantastic
Steve 5/5 Verified
Picked it up while in London at their little Covent Garden store.
Matthew S. 5/5 Verified
The shop assistant was very helpful and enthusiastic to find the correct hat, we tried 4 or 5 and finalised on the one in the picture which complimented the suit.
M M. 5/5 Verified
It's a great Flat cap ! Well made, & well worth it's cost. I think, if ever I would try to inprove on it, I'd offer it with a "ear-flap" inside included model as well. Thanks again
Skip 5/5 Verified
Staff is amazing and quality is outstanding ! Brought a little piece of England back to the US with me ❤️
Tiffany K. 5/5 Verified
A great experience meeting buck at the Goodwood revival and great to purchase such a fine hat made in England. I very much look forward to my next purchase ! See you soon !
Miles F. 5/5 Verified
Very well helped by a very nice lady ! Searched for a nice hat at the goodwood revival and found one which was cool and value for money!
Roderick H. 5/5 Verified
I’m absolutely thrilled with my purchase. This cap is quite simply a little work of art! A great day in Oxford for me!
Mihaela P. 5/5 Verified
Very comfortable from the start! Wore it out of the store. Knowledgeable salesman.
Chris A. 5/5 Verified
Was amazing. Went in and was shown all style of hats. Tried this on and loved it so much I bought 2 of them. Great quality and looks and feels good
Jeff D. 5/5 Verified
An excellent hat ant a fair price and the staff were lovely.
Oliver 5/5 Verified
Loved the hat, loved the shop, loved the experience trying on the hats. Great experience all round.
Billy B. 5/5 Verified
The hat feels and wears really nice
Kukharchuk K. 5/5 Verified
Amazing cap and amazing service
Gary S. 5/5
Bought the cap while touring Oxford! Fits great, packs wonderfully flat and will wear instead of a ball cap on golf course!
Cynthia B. 5/5 Verified
Needed a nice summer weight cap, Annabelle, who sold me the hat, was one if the best sales people I've ever met
Steve P. 5/5 Verified
Beautiful quality and stylish, love it😎
Michael S. 5/5 Verified
Another one of the great hats, hope I don't wear it out as I love wearing it.
Rob 5/5 Verified
Great experience, Ben was attentive and was honest in what looked good on me, this is now a treasured possession
Rob 5/5 Verified
Went to the store in Jermyn St. and received such friendly and competent service from Sadie. She helped me with fit, style and colour and I couldn't be more satisfied with my hat. Putting it on every morning makes my day.
Lise 5/5 Verified
Really lovely experience in shop, you were super helpful and having come in knowing I wanted a hat roughly in a fedora, cowboy or trilby style I left with something which I felt was perfect :)
Matt C. 5/5 Verified
Great quality, and a welcome accessory for the upcoming wintet
Nigel W. 5/5 Verified
Fit and quality is great
Paul B. 5/5 Verified
The greatest shop in London 😍
Viktor S. 5/5 Verified
Very well made and fits well, might even buy the rust one as well…
Stephen James D. 5/5 Verified
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