Laird Hatters

At Laird Hatters, we hand-make hats and caps of distinction, for both Men and Women. Our traditional fabrics and rich colour palettes make each item stand out, coupled with wonderful craftsmanship. Our look marries the best of traditional, hand-made items with contemporary and modern.

Laird is passionate about supporting the best British cloths and support British textile manufacturing. All of our caps are made at our workshop in Hertfordshire, England and our hats are made in the traditional home of Hatting, in Luton, England.

Laird Hatters started in 2009 on Columbia Road, and we launched our first, capsule range of caps in February 2010. Since then, we have grown, moved and expanded. Laird is owned and run by Alex Torun-Shaw and Zofia Torun-Shaw. They are passionate about quality headwear and are still the creative and driving force behind Laird Hatters with a small, but elite team. We have centrally located hat shops (stores if you’re from the US) in London at Soho, Covent Garden, Strand, a Cambridge city centre shop and our latest addition in the middle of Oxford. You can also find us at various events through the year such as Goodwood Revival and The Game Fair. We regularly collaborate with other British and International designers and also make bespoke headwear for TV and Film, which constantly inspires and informs style.

 Laird focuses on Classic British style Hats and Caps, evoking a rich English and Scottish heritage, with a modern twist. The fabric finishes, and rich colour palettes make our headwear really stand out. Our look is smooth, with strong lines, deep colours and bold statements. Our shapes are traditional, but these shapes are for both men and women. Crucially, our design process begins with quality of craftsmanship; then everything else falls into place. Laird hats and caps are all handmade. Brand is heavily influenced by the dynamic between past and present, with no better example of this being our hat-press which until recently was a gas fuelled Edwardian press, now updated to an electric 1960’s hat press, which we think is very modern.

Two products that epitomise the Laird are the Loden Flat Cap and the ‘SIGNATURE’ fedora Hat. The Loden flat cap is made to our signature cap ‘Cut’, slim through the crown and deep at the back to give a contemporary feel, in a cashmere, alpaca and wool cloth, with shine and depth of colour, made to last., and is our replacement for all those adults still wearing a baseball cap.  Our ‘Signature’ hat is made to a traditional shape, a slim ribbon to give a more modern feel and made in a Suede furfelt, giving texture, lustre and colour, feeling luxurious and rich. Every year we produce six new colours of our SIGNATURE hat, made in suede finish, furfelt, the beginning and end of any outfit.

We are proud to have worked on some individual projects, collaborating creatively with various designers such as E.Tautz for Patrick Grant, Ozwald Boateng, Agi & Sam, Art Comes First (ACF), Spencer Hart, Asos ladies range, and Nigel Cabourne. It is for such special projects that we make bespoke hats. In addition, Laird is a regular in the fashion press, for Hunger, Dazed & Confused, GQ, Esquire, Vogue, Another Man, Tatler, Fashion 156, Schon, Glamour, LOVE and Volt.