Wool is the original eco fibre
100% Natural, renewable and biodegradable
No other fibre, natural or man-made, can match the natural benefits of wool.
Less energy and water than other fibres
100 hats and caps made from wool require 18% less energy and 70% less water than those made from polyester.
No microplastics, unlike synthetics
Wool is 100% biodegradable so does not contribute to microplastic pollution in our oceans or on our land.
Wool is part of the natural carbon cycle
Cotton and synthetic fibers are currently the most widely used and produced fibres worldwide. However, they are not as resilient, repairable and eco-friendly as wool. Wool provides the opportunity to create high quality, durable, comfortable, and beautiful products that are created with the land and biodiversity at the centre of the process.
Wool is part of the natural carbon cycle
Carbon can be found in many textiles and fibres, but only a few, such as wool, are made from renewable atmospheric carbon. The discarded wool acts like a fertiliser by slowly releasing nutrients and carbon back into the soil.
Carbon in major synthetic fibers, such as polyester and acrylic, is extracted from fossil fuels, resulting in the release of millions of years' worth of stale carbon from millions of years ago.
But even at the beginning wool can play a role in sequestering, or storing, carbon, through the use of regenerate farming practices.
Wool and greenhouse gas
The wool industry has many ways to manage and reduce greenhouse gas emissions. More than 90% of the world's fine apparel wool is produced in Australia, where research is underway to better understand and mitigate methane emissions. Changing pasture species, increasing soil management to store carbon, and planting trees can all reduce emissions at the farm level. 
