This was bought as a gift for my sister and she loves it!
🇬🇧 Handmade in England · Built to last a lifetime · Repaired by us, whenever you need
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✓ Express UK Delivery
✓ Hand-Finished in England
✓ Easy Returns - 28 days to change your mind
Step into a piece of history with the Loden 'Brooklyn' Newsboy Cap, an iconic British style that has evolved from 19th-century baseball fields to 20th-century silver screens, and now into the wardrobes of today’s style icons.
Originating in the 1860s with the Brooklyn Excelsiors, the rounded cap with a buttoned crown and short brim quickly became the inspiration for generations of newsboys, bootblacks, and working-class dandies across the Atlantic. By the 20th century, it had evolved into a sartorial staple, immortalised on screen by Robert Redford in The Sting, and continues to influence contemporary vintage-inspired tailoring.
Laird’s 'Brooklyn' Newsboy in Loden wool blends pure wool, cashmere, and alpaca, offering exceptional warmth, softness, and a silky brushed finish. Each cap is:
✅ Hand-cut & Hand-stitched in England – Preserving centuries of British millinery craftsmanship
✅ Fully Lined for Comfort – Smooth quilted lining enhances all-day wearability
✅ Slim, Discreet Profile – Our narrowest shape, perfect for first-time collectors or those seeking understated elegance
✅ Versatile Colourways – Neutral tones designed to complement any wardrobe
With its 8-panel construction and meticulous attention to detail, the Loden 'Brooklyn' is the ultimate blend of heritage and modern style. Wear it with vintage tailoring, casual weekend wear, or layered autumnal outfits for a nod to classic British sophistication.
- Material: Luxury Loden blend (Wool, Cashmere & Alpaca)
- Construction: Traditional 8-panel newsboy design
- Profile: Slim, modern ‘Brooklyn’ fit (our narrowest silhouette)
- Lining: Fully lined for comfort
- Peak: Sewn-down brim
- Finish: Soft brushed texture
- Craftsmanship: Hand-cut and hand-stitched in England
- Season: Ideal for Autumn & Winter
- Availability: Limited seasonal runs
The Loden ‘Brooklyn’ Newsboy Cap by Laird Hatters is where sporting heritage meets timeless cinematic style. Known in England as the Bakerboy Cap, this iconic eight-panel design has journeyed from 19th-century baseball fields to 20th-century silver screens—and into the wardrobes of modern-day style connoisseurs.
Its origins trace back to the 1860s, when the Brooklyn Excelsiors baseball team wore a rounded cap with a buttoned crown and short brim, the original shape that would inspire generations of newsboys, bootblacks, and working-class dandies across the Atlantic. By the 20th century, it had become a sartorial staple, immortalised by Robert Redford in The Sting and echoed in today’s love for vintage tailoring.
In England, the style harks back to the Guilds in London, and the bakerboy, a cap of the working class, was made from scraps of cloth, hence the 8-piece design. By the mid-nineteenth century the cap became a symbol of status within the guilds.
Laird’s Loden edition continues this legacy with a luxurious blend of pure wool, cashmere and alpaca, offering both warmth and softness with a silky, brushed finish. The cap is fully lined for comfort, hand-cut and stitched in England using traditional methods passed down through generations of hat-makers
Handmade in England. Fabric: Wool, Cashmere & Alpaca blend. Limited-run fabric.
For more info on sizing Click Here.


Overall rating: 5.0 / 5 from 35 reviews.
This was bought as a gift for my sister and she loves it!
Cynthe S. 5/5 Verified
Good service, and great product!
Odd Arve R. 5/5 Verified
Purchased this beautifully made cap at Strand to bring home to my husband in the US. The gentleman running the shop was so nice and helpful. He stretched the cap to 63.5 cm and it fit my husband perfectly. He loves it so much, I know he’s going to want to order additional caps to have in his collection.
Kimberly W. 5/5 Verified
Fits well been wearing it while I’ve been in Europe especially here in Italy. Thank you.
Ed F. 5/5 Verified
The service we had in store was lovely. Friendly, helpful and he really new his stuff as to what size hubby’s head was and offered advise on colour and style.
Susie B. 5/5 Verified
Second cap, as perfect as the first one. Very well made, the quality of the fabric is outstanding. There will definitely be a third !
Christophe C. 5/5 Verified
Classy and comfortable!
Andres N. 5/5 Verified
The hat is well constructed and fits very well. I love the material and oxblood color. I like the newsboy style, but do not like a lot of extra material on the sides--the cut of this hat is perfect. It's nice and slim, but still gives old school peaky hat vibes. Laird also shipped very quickly, and the item arrived in perfect shape.
John S. 5/5 Verified
A very comfortable hat to wear. I’m very pleased with the quality.
Thorsten H. 5/5 Verified
A great experience, wonderful employees, and an exceptional hat that fits like a glove!
Jack 5/5 Verified
Great service, staff friendly, helpful and knowledgeable. Would absolutely recommend them
Matthew K. 5/5 Verified
Love it. Perfect fit….
Paul J. 5/5 Verified
It was a great experience trying and making sure that it fit. It made it one of the best experience for buying a hat in a really long time. I would gladly visit again to purchase another
Gillian 5/5 Verified
My husband loves these hats so choosing a new one is always easy.
Julie J. 5/5 Verified
Lovely experience. A perfect fit.
John 5/5 Verified
Bit tight but will loosen with wear.
Tony S. 5/5 Verified
Great in store service
Andrew 5/5 Verified
Great colour, gives it a nice twist from my usual black and grey hats. Oxblood 👌
Joel B. 5/5 Verified
Perfect expérience in the london store
Christophe N. 5/5 Verified
Lovely colour variant within the Loden range. I have all the others and held off the oxblood as wasn’t sure it would suit or go with clothing I normally wear. I’m pleasantly surprised that it is pretty versatile and easy to wear.
Julian C. 5/5 Verified
Great cap, and the ladies I dealt with, Faye and Hannah, were incredibly kind and helpful. Wonderful British hospitality!
Matt F. 5/5 Verified
This is my fifth Brooklyn Newsboy cap and the second made with Loden wool. As always, very comfortable and stylish, especially in the Oxblood color. I had purchased the flat cap in this color and fabric, so now I have a matched pair!
David B. 5/5 Verified
Beautiful hat made with quality materials. Fit and price are spot on!
Alejandro S. 5/5 Verified
Great in shop service where their expertise really helped me decide. My size and design was not available in the first store and following a call and a 5 min walk, I picked up exactly what I was after which was waiting in perfect presentable condition. May need to go back for a different colour……
Gary S. 5/5 Verified
The staff was very attentive; even explaining how to put on the cap. The material quality is incredible. Highly recommended.
Darinka D. 5/5 Verified
The cap is an excellent fit and of top class quality.
Francis R. 5/5 Verified
Thanks for all your help with the return - I originally had the wrong size but I love the replacement hat!
Chris W. 5/5 Verified
Picked up a Laird newsboy in oxblood color. Awesome cap. Will buy from again.
Michael L. 5/5 Verified
Whimsical stroll down the strand and into Laird in need of a cap. Landed a lovely dark blue newsboy and love it. Simple, practical and so well crafted.
Scott D. 5/5 Verified
Waiting for the cooler weather here in Canada to enjoy this awesome hat! Thank you!
Adam C. 5/5 Verified
Yet another cracking lid from Laird! Very comfortable and super stylish. Dress it up or dress it down with this classic. �
Bradley S. 5/5 Verified
Wanted to leave a 5 star review. In person I got my terrific Loden 'Brooklyn' Newsboy cap on 13 Feb '26. The Lairds cap was a primary quest on my London journey from the US. Beyond pleased that, when I walked out of my hotel--Strand Palace, the Lairds Hatters was directly across! Stylish, comfortable--a treasure.
Customer R. 5/5 Verified
Great cap. Love the fit, colour and quality
Chris 5/5 Verified
A new favorite cap!
Stephen 5/5 Verified
Good
Costin 5/5 Verified
New arrivals, craft stories, and a welcome on your first order.