Great experience in store. Incredibly helpful.
🇬🇧 Handmade in England · Built to last a lifetime · Repaired by us, whenever you need
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✓ Express UK Delivery
✓ Easy Returns - 28 days to change your mind
✓ Hand-Finished in England
Step into sun-soaked sophistication with the Alfred Panama Fedora by Laird Hatters, a unisex summer essential handcrafted from premium Ecuadorian toquilla straw. Combining heritage craftsmanship, refined style, and practical comfort, this hat is the ultimate accessory for city streets, coastal escapes, or garden parties.
The Alfred Panama Fedora bridges classic British refinement and laid-back summer style. Its crisp brim and elegant crown make it suitable for outdoor events, weddings, coastal strolls, or festival wear. Pair it with linen tailoring for a polished look or casual summer shirts for effortless charm.
- Material: 100% Toquilla Straw
- Brim: 5–6 cm medium width
- Crown: 10 cm pinched fedora style
- Fit: Structured yet comfortable
- Craftsmanship: Handwoven in Ecuador, hand-blocked in England
- Ideal For: Summer, travel, weddings, garden parties, and stylish everyday wear
Elevate your summer wardrobe with a hat that combines heritage, elegance, and practicality. The Alfred Panama Fedora isn’t just a hat—it’s a statement of timeless style and sophisticated confidence.
Having followed our hat measurement guide you are all set to compare your measurement with the hat sizing chart below to work out what size hat you need. Or if you know your hat size in American hats, or in European measurements, find your British size here. Hat sizing is the key to a perfect fit and being able to wear the hat you love with confidence. Click here to find out more.


Overall rating: 4.9 / 5 from 51 reviews.
Great experience in store. Incredibly helpful.
Darren B. 5/5 Verified
The hat is lovely as was your Cambridge shop and the lady who served me. However, I’ve noticed what looks like a broken or loose straw fibre sticking out of the weave. It’s not just a slight irregularity; the fibre is lifting proud of the surface and looks as though it has snapped. I’m concerned it may worsen or leave a gap in the weave. Could you advise whether this is considered a defect, and whether you can arrange a replacement or repair?
Patrick N. 4/5 Verified
Expensive, however well made and a Lovely fit,
Simon G. 5/5 Verified
Fantastic customer service.
Tom K. 5/5 Verified
The staff in the Jermyn Street store elevated the process of purchasing a hat to great shopping experience. Friendly, supportive and very helpful in the process of choosing a hat that fit and suited.
Dan K. 5/5 Verified
Excellent service excellent hat
Jamie B. 5/5 Verified
A beautiful hat, I love the fit. It well be my favourite through summer and my sunny holidays.
Dorothy S. 5/5 Verified
Service at the store was wonderful. We quickly found the right size and shape of hat, and tried on several colors until we found the right one. I very much appreciate the service and quality associated with Laird.
Glenn 5/5 Verified
Great personal service
Stephen D. 5/5 Verified
Professional service from shop staff. Love my Panama Fedora, and it’s great quality.
Kev S. 5/5 Verified
Great shop, staff were really helpful, the hat is top quality, really comfortable, a great fit, absolutely love it
Justin P. 5/5 Verified
Good and friendly service. It would have been better to have a box for the hat.
Peter L. 5/5 Verified
Such a nice hat
. 5/5 Verified
Good hat
Daniel B. 5/5 Verified
I love the hat! The assistant in the shop was really engaged and helpful. Thank you to him. Overall a pleasant, relaxing and satisfying experience, with a great outcome!
Clive S. 5/5 Verified
Great hat!
Ashley 5/5 Verified
Friendly staff at the Cambridge shop. The hat looks great & is ideal for the hot weather being very lightweight.
Peter R. 5/5 Verified
All as good as hoped for
Michael W. 5/5 Verified
Bought the hat in store. My first of this nature. Mercedes was the lady who sorted it all out for me and she was did an excellent job. All splendid!
Max H. 5/5 Verified
The super helpful guy in the shop found me the perfect hat very quickly. I’ve been wearing it a lot and getting loads of compliments. A very happy customer here!
Nick W. 5/5 Verified
Great vibes and professionalism from Mercedes and Amber
Julian B. 5/5 Verified
A great fit. Very helpful and friendly staff.
Meinrad L. 5/5 Verified
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Angus K. 5/5 Verified
The young lady was very helpful and friendly in a professional manner. She fitted the hat and we tried a few alternative sizes before deciding on a perfect fit. Thank you for a kind and enjoyable service.
Peter B. 5/5 Verified
It was good to be able to pop into the Strand branch and try a few different sizes to get a comfy fit. Staff member was very helpful and got me sorted in no time!
Martin L. 5/5 Verified
I walked into the store on The Strand and within 10 minutes I was walking out with the perfect hat. It is exactly what I wanted in the right size and with perfect customer service. They have a loyal customer now
Richard G. 5/5 Verified
Quality service
Stephen M. 5/5 Verified
Excellent service and a great hat! It is nice that it is made in England.
Shawn C. 5/5 Verified
lovely hat!
Ameya O. 5/5 Verified
Great hat!
Johari K. 5/5 Verified
Great experience. Hat was a present and very well received
Lauren W. 5/5 Verified
The Panama hat is stylish and comfortable to wear, even in hot weather because of the slight openness of the weave. I'm very happy with it, and the compliments I have received wearing the hat.
David M. 5/5 Verified
Perfect Wimbledon hat!!
Christy C. 5/5 Verified
Professional consultation on the purchase in the store. The hat itself is of very high quality and looks like a million bucks.
Sascha J. 5/5 Verified
Lovely shop, personalized help, great hats! Very pleased!
Maria G. 5/5 Verified
The chap who helped me in-store was phenomenonally helpful
Simon R. 5/5 Verified
Love it!
Jim 5/5 Verified
Pleased with hat, only negative is the packing pieces that were used to give a better fit keep falling out.
David C. 4/5 Verified
Love the colour and the style of this hat. My go to on a sunny day.
Tim D. 5/5 Verified
I actually feel stylish ( at 75)walking down the street here in Atlanta GA. We had a great trip to Madrid, London and Cambridge and miss the cities already. Shopping at Lairds was a pleasure and my hat was found and fitted very quickly. Thanks again. Thomas Garner USA
Thomas G. 5/5 Verified
New arrivals, craft stories, and a welcome on your first order.