Went to the store in Jermyn St. and received such friendly and competent service from Sadie. She helped me with fit, style and colour and I couldn't be more satisfied with my hat. Putting it on every morning makes my day.
š¬š§ Handmade in England Ā· Built to last a lifetime Ā· Repaired by us, whenever you need
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ā Express UK Delivery
ā Easy Returns - 28 days to change your mind
ā Hand-Finished in England
Step into the golden age of cinema with the Alfred Cashmere Suede Fedora, a luxury hat inspired by classic film noir icons like Humphrey Bogart. Handāblocked in England from ultra-soft cashmereāfinish suede felt, this fedora blends midācentury mystique with modern sophistication, offering a statement piece for both men and women.
The Alfred Fedora is the perfect finishing touch for tailoring, double-breasted coats, or smart casual ensembles, evoking the leading-man confidence of classic Hollywood. Its plush suede finish and sleek silhouette make it an instant style upgrade, whether on city streets or elegant evenings.
- Handāblocked in England byĀ Laird Hatters
- Material:Ā 100% cashmere suede felt
- Crown:Ā 9.5āÆcm deep teardrop
- Brim:Ā 6.5āÆcm wide sculpted
- Grosgrain band and soft cloth sweatband
- Limited quantities available
With a low 9.5cm crown and a mid-width 6.5cm brim, it flatters all face shapes. Unisex styling brings confident elegance to both men and womenās wardrobes.
Indulge in a cinematic statement of heritage, luxury, and timeless style. The Alfred Cashmere Suede Fedora isnāt just a hatāitās a piece of classic Hollywood elegance reimagined for modern wardrobes.
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A tribute to the golden age of cinematic style, the Alfred Fedora fuses mid-century mystique with modern luxury. Crafted from ultra-soft cashmere-finish suede felt and hand-blocked in England, this Fedora pays homage to the icons like Bogart and āFilm Noirā cool. Wear it brim down for smart and brim up for casual; a hat for any occasion .
Its wide, sculpted brim and deep teardrop crown evoke the rakish elegance of 1940s and 50s Hollywood, while the plush suede-finish adds a tactile richness suited to a contemporary hat. Finished with a grosgrain band and soft cloth sweatband, āThe Alfredā is the ultimate fusion of hard-boiled charisma and contemporary craftsmanship.
Sourced from the soft undercoat of cashmere goats, yielding only a few ounces per yearāensuring a truly rare and luxurious material. Enjoy feather-light warmth, natural water-resistance, and a velvety suede finish that sets this fedora apart.
Heritage craftsmanship with each hat meticulously made in England by our artisan hatters, reflecting Laird Hattersā passion for preserving traditional techniques while embracing innovative materials.
Pair it with a double-breasted overcoat or sharp tailoring for instant leading-man gravitas. Whether youāre dodging the paparazzi or just crossing St Jamesās, this is the hat for those who walk through the world like itās a movie scene.
Handcrafted in England. 100% Cashmere Suede Felt. Limited quantities available.
Having followed our hat measurement guide you are all set to compare your measurement with the hat sizing chart below to work out what size hat you need. Or if you know your hat size in American hats, or in European measurements, find your British size here. Hat sizing is the key to a perfect fit and being able to wear the hat you love with confidence. Click here to find out more.

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Overall rating: 4.8 / 5 from 21 reviews.
Went to the store in Jermyn St. and received such friendly and competent service from Sadie. She helped me with fit, style and colour and I couldn't be more satisfied with my hat. Putting it on every morning makes my day.
Lise 5/5 Verified
Super fast and efficient service
Bentley P. 5/5 Verified
Here in Atlanta, GA. USA it has been to hot to wear a Felt Fedora. I can't wait till cooler weather gets here so I can. I love the looks and.feel of this Hat. Seems to be very well made. While in London I bought 4 Hats from Laird. 2 Straw Hats that are my daily "go to". Have really been pleased with Laird products. Keep up the good work. By the way I had to deal with Dani, In Customer Service. She was a joy. They were right on top of what needed to be done. No regrets or problems dealing with this Company. Do like me and buy 4!
Richard E. 5/5 Verified
Love this hat! Itās been great in the cold and the heat (well into the 90s/37+) as it helps keep you cool as well despite the lining. Itās soft to the touch and with the adjustable brim and feather accessories the look can go from casual to dressy in a moment.
Matthew R. 5/5 Verified
It ensured I was smart for Trooping of the colour Colonel's Review 2026 and ensured my head kept dry too. I needed it! A perfect fit. Thank you!
Arnold C. 5/5 Verified
It was a great experience.
Greg A. 5/5 Verified
great shop, helpful
Ian R. 5/5 Verified
A fine hat
Mr J. 4/5 Verified
Really lovely hat, perfect fit. Like an embrace around your head. Great shaoe with a brim full of character. Looks great with any outfit, delighted with the hat.
Robert M. 5/5 Verified
I would have expected the hat would have been in a sturdier box. The hat was crushed a tad at the front.
Jovi O. 3/5 Verified
Live in the USA and visiting. london Was having dinner across the street and was early so we were window shopping I love a good hat so the cool little shop was hard to resist The salesman was insanely knowledgable He helped me figure out what i was missing and steered me to a hand made cashmere fedora in a neutral color that will go with everything London is in the middle of a heat wave so I obviously chose not to wear it out He offered a whole different he told we were done with dinner so we didnāt have to carry it around Customer service was amazing and my heart made it back to the state in one piece Looking forward to stopping in on my next trip to London I think I need a navy one as well
Matt S. 5/5 Verified
It would have been better if all sizes were available. Iām a size 56, only 55 or 57 was available. Got 55, feels a bit snug, 57 was loose. So made do.
Umer M. 4/5 Verified
Besutiful hat that sits like a dream.
Angela T. 5/5 Verified
Great colour, great quality, now roll on winter!
Naz M. 5/5 Verified
I think Laird's is one of the best hatters in the world. I buy all of my hats from you and I'm never disappointed with the quality of the product and the great service. I always buy them from the Covent Garden location on Regent St in London when I am traveling there. This most recent experience, as with all the others, was highly professional, responsive, and customer-oriented. The staff is always so very knowledgeable and kind. Finally, I think the prices there are reasonable and fair for the degree of quality their hats contain, without being so alarmingly high as to be out of reach for most serious hat wearers. I highly recommend Laird's to all.
Michael D. 5/5 Verified
The hat is exceptionally well made, really high quality stuff and the colour is beautiful. Absolutely true to size, I have a 49cm head and it fits me perfectly, itās a joy to own and wear, such a sophisticated but elegant piece of headwear.
Robert M. 5/5 Verified
Wonderful service from Mercedes again at the Jermyn Street location. The hat is a gift and I am sure it will be loved.
Niki S. 5/5 Verified
Very Well made, Stylish hat!
Cambell D. 5/5 Verified
Nice shop, nice hat. Great service
Peter K. 5/5 Verified
Quick delivery, wonderful company to deal with. Love the hat.
Mostafa K. 5/5 Verified
Fast delivery Great fit and style
Diane 5/5 Verified
New arrivals, craft stories, and a welcome on your first order.