Welcome to Laird Utility, where British heritage craftsmanship meets rugged practicality—and impeccable style meets real-world functionality.

Founded as the natural evolution of the acclaimed Laird Hatters brand, Laird Utility stands proudly at the intersection of timeless British tailoring and modern, wearable utility. Each garment is carefully handcrafted in England using premium British fabrics—from heritage tweeds and military-grade cottons to waxed canvas—delivering unmatched durability, versatility, and affordability. Our ethos is clear: clothing should withstand life's journeys, offering style and substance without compromise.

Now open on the prestigious Jermyn Street (21A Jermyn Street, SW1Y 6LT)—London's historic heart of luxury menswear—Laird Utility brings a fresh perspective. While honouring the rich sartorial traditions of our iconic neighbours, we offer something uniquely approachable. Whether you're a seasoned Jermyn Street gentleman or a young professional embracing the blend of smart-casual style, you'll find garments that effortlessly bridge the gap between refined elegance and everyday practicality.

Chosen by fashion-forward individuals who value authentic British workwear, our collection fits seamlessly into diverse lifestyles: from creative professionals and entrepreneurs seeking versatile workwear, to heritage enthusiasts drawn to timeless designs. It's clothing built to keep pace with your life—durable enough for outdoor adventures, yet tailored enough for city life.

Our commitment extends beyond style. By crafting sustainable, investment-quality garments that improve with age, Laird Utility supports eco-conscious choices and slow fashion principles. You invest in pieces that last decades, not seasons.

Experience a new kind of heritage fashion. Discover clothing thoughtfully designed, authentically British, and built for real living.

Because life’s too short for clothes that can’t keep up.